What are antioxidants?

Antioxidants are ‘free radical scavengers’ which prevent and repair damage caused by free radicals.

Free radicals are natural by-products of oxidation (when oxygen interacts with certain molecules) in the body. They are also triggered by factors including incorrect diet, pollution, exposure to chemicals, smoking and stress. Defined as atoms or groups of atoms with an odd (unpaired) number of electrons, they are highly reactive! They attack healthy cells and start a chain reaction, like dominoes. They are especially dangerous when they interact with important cellular components like DNA or the cell membrane. Cells may function poorly or die if this occurs and such irreversible damage can lead to degenerative diseases like cancer and heart disease.

Why are antioxidants so important?

The medical and health community is fast recognising antioxidants as premier disease fighters. Antioxidants are micronutrients that the body cannot manufacture and must be supplied in the diet. Extensive research indicates that diets high in antioxidant-rich foods offer significant protection against cancer, heart disease and other age-related degenerative diseases. Apart from overall wellbeing, antioxidants enhance performance and/or recovery from exercise and are of keen interest to athletes.

How do you measure antioxidants?

Antioxidants are measured in ORAC’s (Oxygen Radical Absorbency Capacity) and their ORAC value is a single number that reflects a food’s ability to reduce free radicals in the body.

How many antioxidants are in red espresso rooibos?

red espresso meets a significant part of the ideal ORAC requirement for your day – with 4720 protective ORACS per 60ml double shot.

As researched by the Antioxidant Research Unit at INFRUITEC, one 60ml shot of red espresso rooibos has the same amount of antioxidants as 1 cup of blueberries, 6 cups of beetroot juice or 20 cups of carrot juice. It also has 5 X more antioxidants than a cup of green tea and 10 X more antioxidants than traditionally brewed Rooibos tea (per ORAC measurements).

ining the powerful antioxidant Aspalthin – found only in Rooibos – and flavonoids including a mimic of the super antioxidant enzyme Super-Oxide Dismutase (SOD), Rooibos is believed to be:

  1. a potent immune system booster with
  2. anti-viral
  3. anti-carcinogenic
  4. and anti-ageing properties

Good for you to know

Learn all about the incredible health benefits of red espresso.