Since 2005, red espresso® has been proud to be the celebrated recipient of numerous global awards for product innovation, product excellent and marketing excellence.

Food Review / Symrise New Product of the Year 2006 (South Africa)

In October 2006, red espresso® earned top honour by winning Best New Product in the 2006 SA Food Review / Symrise New Product Competition. “Putting a sophisticated spin on an old stalwart and taking [Rooibos] to a whole new level” was the unanimous response from SA Food Review’s adjudicating panel, who, after year-long deliberations, awarded red espresso® first prize in the competition.

Best New Product – Specialty Beverage – SCAA 2008/9 (USA)

red espresso® earned the specialty coffee industry’s highest honour by winning “Best New Product” in the Specialty Beverage category at the world’s largest coffee show, the SCAA Specialty Coffee Association of America’s 20th Annual Conference & Exhibition, held in Minneapolis in May 2008. red espresso® made history as the first tea to win in the specialty beverage category, as well as the first South African company to win an SCAA award.

Top 10 New Product 2008 - World Tea Expo (USA)

Out of 220 new product entries, red espresso® was celebrated as one of the Top 10 Best New Products at World Tea Expo, held in Las Vegas in June 2008. No official winner was chosen.

IUFoST Global Food Award for Product Innovation 2008 (Shanghai)

In October 2008, red espresso® was awarded the Global Food Award for Product Innovation at the IUFoST (International Union of Food Science & Technology) Global Food Industry Awards, which took place in Shanghai, China. red espresso® was nominated by SAAFoST (South African Association for Science & Technology) for its technical innovation of pioneering the world’s first tea espresso and, out of 10 shortlisted entries from around the globe, won first prize.

Sunday Times Marketing Excellence Awards 2009 (South Africa)

In March 2009, Monique Ethelston, Global Marketing Director for red espresso®, was voted Rising Star of the Year in the prestigious Sunday Times Marketing Excellence Awards. The awards “recognise and reward the marketing discipline in the South African boardroom in its many facets and all that comprises a great marketing campaign, including image, innovation, creativity, pricing and distribution – the complete ambit of the marketing mix.”